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What is your agency doing to meet the escalating demands for digital?
See on Scoop.it – Advertising, I say Rising to meet the escalating demands for digital, a lot of agencies are now requiring that almost all of their employees develop digital skills. Traditional...
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“Shiny Object Syndrome,” The Modern Marketer’s Nemesis
See on Scoop.it – Advertising, I say Getting the basics right can mean millions of dollars in growth or savings. Unfortunately many marketers spend too much time chasing after “shiny objects” – sexy...
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7 Steps To A Brilliant B2B Marketing Plan
See on Scoop.it – Advertising, I say An Infographic showing the latest research on how companies are using inbound marketing and digital marketing with advice on key issues to think through at each...
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B2B Content for Customer Retention Tells a Different Story
See on Scoop.it – Advertising, I say Customer retention calls for a different content strategy SUMMARY: B2B marketers are paying more attention to customer retention and should adjust their campaigns...
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Five Reasons For Marketers To Be Thankful – Forbes
See on Scoop.it – Advertising, I say Five Reasons For Marketers To Be ThankfulForbesAs the marketing revolution barrels ahead, I know at times, many marketers feel like modern-day explorers,...
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How to test your marketing message
You can spend a lot of time and money putting together a marketing strategy and a marketing message, only to get less-than-stellar results. Happens all the time. And if it’s happened to you, consider...
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Great Video for Convincing Your Boss to Care About Social Media
See on Scoop.it – Advertising, I say How is social media truly impacting businesses today? Why are many of the world’s top brands—like Pepsi, Virgin, NHL, and American Express—now embracing it...
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How To Create Powerful InfoProducts—And Why Focusing on “One Concept” Helps...
See on Scoop.it – Advertising, I say How do you choose the ONE CONCEPT for your next info product? And what can cartooning teach you? Karen Goldfarb Copywriter‘s insight:It’s the key promise, y’all.See...
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To Engage the Affluent, Treat Them As You Do Your Kids
See on Scoop.it – Advertising, I sayTreat Them As You Do Your Kids – 02/15/2013 Karen Goldfarb Copywriter‘s insight:“Kids personify mankind’s most primal desires; the majority of which center on...
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Packaging before and after for PBfit
The situationBy all accounts, BetterBody Foods, makers of renowned PBfit® Powdered Peanut Butter, is doing everything right. They have a reputable brand. Loyal customer following. Great product...
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